I thought I knew how to sell. I had the reps, the product knowledge, and all the right talking points. Then my wife, who wasn’t even in sales, outsold me 5:1 by focusing on one simple thing I was overlooking. That moment exposed a mistake I see everywhere - in business, leadership, and life. We ignore what’s already working and spend our energy chasing what isn’t.
I thought I knew how to sell. I had the reps, the product knowledge, and all the right talking points. Then my wife, who wasn’t even in sales, outsold me 5:1 by focusing on one simple thing I was overlooking.
That moment exposed a mistake I see everywhere - in business, leadership, and life. We ignore what’s already working and spend our energy chasing what isn’t.
In this episode, I break down:
Most of the time, there isn’t a fire to put out. We just act like there is and miss the gold that’s already there.