What if the secret to scaling your business isn't doing more, but doing less of what doesn't matter?
Vortex Optics CEO Joe Hamilton sits down with Dr. Benjamin Hardy and Blake Erickson, co-authors of The Science of Scaling, to explore why extraordinary growth requires a completely different way of thinking.
They discuss the psychology of impossible goals, the 80/20 principle, Parkinson's Law, and the difference between linear growth and exponential scaling. Through real-world examples, they explore how thinking bigger can actually simplify your business, sharpen your focus, and reveal opportunities you might otherwise miss.
But Joe raises a question that often gets overlooked in conversations about growth. Can you pursue ambitious growth without compromising your values, your culture, or the people who helped build your business?
As Joe shares through stories from Vortex, scaling a business can actually create more opportunities to serve the people who make it successful.