What if the part of your story you avoid is the very part that makes you stand out. In this episode of Create A Rare Experience, Joe Hamilton shares a core principle behind how Vortex grew from zero to the #1 sport optics brand in the world. Vortex was born out of a retailer.
What if the part of your story you avoid is the very part that makes you stand out.
In this episode of Create A Rare Experience, Joe Hamilton shares a core principle behind how Vortex grew from zero to the #1 sport optics brand in the world.
Vortex was born out of a retailer.
That origin built something rare: speed, urgency, and relentless service.
Joe takes you back to the early days, shipping single units, breaking case packs, responding to $500 orders faster than others responded to $50,000 ones, and explains how overcompensating for a weakness became a lasting advantage.
He then gets personal, sharing how being an undersized athlete developed the work ethic and discipline that later translated into business and leadership.
This episode isn’t about tactics.
It’s about a principle:
Often times, a struggle forces you to overcompensate, and that overcompensation becomes a forged superpower.
In this episode: